Sirma CI (Sirma Customer Intelligence) creates and delivers intelligent software solutions for the Retail Industry. Our company provides consulting services and assists commercial organizations in their digital transformation toward omnichannel commerce. We implement proven software solutions, consistent with the business life cycle of each retailer.
This approach allows for flexible use of resources, platform solutions and software modules, and enables merchants to complement or fine-tune their existing systems, customized to specific business requirements.
Our team has worked more than 10 years in the area of e-commerce and digital industries. Our proprietary cognitive business solutions help to collect, aggregate and analyze data from online and offline activities and transactions of business organizations, in order to understand consumer behavior, patterns, habits and personal motivation.
We focus on medium and large retail chains that need to deploy new or upgrade existing software systems to multi-channel commerce platforms. The company specialization covers, but is not limited to: fashion, sports, retail, FMCG, shopping centers, consumer electronics, personal hygiene and cleaning products, tourism and travel industry, shopping areas at airports, etc.
The main business benefits:
The centralization of transaction processes in a database, as well as the use of semantic technologies in retrieving, analyzing and interpreting data from all sources, allow a 360 ° view and various analyzes that facilitate individual behavioral targeting;
Extract new meaning of the data – empowered by semantic technologies, retailers can utilize the vast amount of data, collected from different sources and channels, turn them into valuable insights, improve customer experience and ultimately maximize their ROI. Data focus, deep understanding of customer behavior and motivation, along with seamless order tracking and delivery to end customers, help merchants customize communication, improve customer experience, and manage loyalty;
Support sales, product segmentation, launch and design of new services and products, forecast and various analyzes, monitoring of KPI’s and other indicators, in order to maximize ROI.
Business solutions for omnichannel commerce.Learn more
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© Sirma Group 2018
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