Travel and Hospitality

Embracing technology is the best post-pandemic move for travel and hospitality industries


Sirma helps Travel and Hospitality to keep up with innovations by implementing top-notch applications and software platforms.

The COVID-19 pandemic has significantly impacted the industry, causing disruptions and challenges. Despite the easing of travel restrictions, the recovery remains fragile as it continues to navigate the ongoing effects with well-balanced efforts to revive business operations.

The hotel industry has implemented proven strategies to adapt and address the challenges that are crucial in developing a successful approach to managing revenue and navigating the ongoing market conditions. As many hotels or chains still use legacy systems, we offer a wide range of integration services to embrace digitalization at the scale and transform the overall customer experience.


We help hotels implement the latest technologies to generate healthy revenue and ensure an excellent customer experience. Integrating Artificial Intelligence (AI) applications in your systems enables managers to gain valuable insights to optimize productivity and make data-driven decisions that drive profitability and improve performance.

There are many ways that AI applications enhance software for the hospitality industry - Chatbots and Virtual Assistants, Predictive Modeling, Sentiment Analysis, Personalization, and Automation.


Our teams have deep domain expertise and enable businesses to upgrade their reservations platforms, property management, and revenue management systems.

We work to identify areas for improvement and implement cutting-edge features that increase efficiency and drive revenue growth. Our goal is to help businesses stay ahead of the curve and be competitive in today’s market.

Global distribution system (GDS)

Over-the-air (OTA) services

Payment systems

Central Reservations System (CRS)/Property Management System (PMS) integration

Integrations with Revenue Management Systems (RMS), Channel Managers, CRM

Join the technological shift in travel and hospitality.

Transform your business

Sirma offers the most advanced suite of AI applications for complex manufacturing, logistics & consumer products.

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