Retail
News / 17 Feb 2025
Overview
Sirma explores the impact of technology on various types of retailers, including fashion and electronics, emphasising its significant role in the economy. We offer business and software consulting and implement digital commerce services, products, and teams. Our retail vertical is a comprehensive technology hub for B2C and B2B businesses. Our innovative solutions incorporate AI, NLP, NLD, and NLQ technologies across all our software implementations.
Expertise
Leveraging expertise in customer intelligence, Sirma empowers retailers to transform customer data into valuable insights. In addition to software solutions, we offer business analytics and consulting that address commercial and business needs, resulting in significant improvements in operations and sales for our clients. We actively implement AI for analytics, predictions, and automations, aiming for better monetisation of customer data and optimisation of workflows.
Services
Software Development
Sirma excels in building enterprise software and vertical solutions that address the retail industry’s needs. Our expertise extends to leveraging chatbots and natural language queries for data exploration and knowledge extraction, implementing e-commerce and omnichannel capabilities, and creating mobile experiences.
Consulting
Sirma provides insightful guidance in shaping clients’ overall IT strategy. Our services include strategy and architecture planning, technology design, and selecting suitable technologies and solutions. We also provide information about existing platforms and applications and demonstrate the capabilities of Sirma’s AI-powered solutions. This empowers businesses to navigate the intricacies of data, enrich client experiences, generate new revenue streams, and foster innovation.
Revenue Operations (RevOps)
Our experts advise clients to adopt a unified model to enhance customer engagement by integrating people, processes, and technology. This model focuses on three pillars: Processes, Platforms, and People. Its goals are to operate efficiently, gather comprehensive data, and provide a centralised view with predictions. The initial step in RevOps is aligning stakeholders across departments, ensuring that Sales, Marketing, Customer Success, and Finance teams collaborate effectively.
Team Augmentation
If you need additional resources for your team of IT experts and business analysts, we offer a flexible approach to hiring e-commerce specialists. They can integrate seamlessly with your team into your project. Whether you need developers, business analysts, software architects, designers, or marketing experts, we’ll assemble the team to execute your project.
Mobile Apps
Sirma software teams develop and support mobile apps, which are vital digital commerce tools. Through this channel, businesses provide the most personal and instant connection with the customer, achieving higher conversions, direct communication with lower costs, data analytics, loyalty, and more.
eCommerce
Our clients can leverage our significant experience developing large Magento 2 e-stores, including custom .NET software and integrations with Microsoft Dynamics, Salesforce, SAP, etc. Thus, we cover virtually the entire spectrum of technology services most in demand by online and physical retailers.
Chatbots
Sirma teams create AI-based chatbots and integrate them with customers’ current systems. Chatbots offer multiple advantages for stores with a physical and online presence: They provide 24/7 customer service, answer questions (conversational AI text to speech and voice bot), help with product selection, and even process orders. This leads to higher customer satisfaction and loyalty, increased sales, and frees employee time for more complex tasks. With the help of chatbots, stores can create a seamless online and on-site shopping experience.
AI-Powered Search
As online shopping is highly competitive, we help e-commerce businesses boost conversion rates and delight customers with our AI-powered, self-learning search engine, delivering personalised shopping experiences that drive sales and build loyalty.
Integrations
Our team can assist your business with integration services, including implementing payment systems, warehouse and logistics software, ERP, CRM, CMS, marketing automation, optimisation of current systems and processes, data analysis, data security, ticketing systems, and more.
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Loyax is a platform for managing loyalty programs across all retail channels. We help companies increase sales and profits with advanced technological tools. Beyond standard discounts, Loyax leverages AI to analyse customer behaviour, automate operations, and enhance marketing. Our personalised approach ensures accurate investment assessments and measures key goals like turnover, profits, and customer satisfaction.
Discover moreSalexor is a real-time software solution that monetises website visits and enhances digital offerings through marketing automation. It uses a proprietary algorithm to evaluate anonymous visitors and boost conversion rates. This technology simplifies customer acquisition and enables detailed monitoring of visitor behaviour. The goal is to transform traffic into subscribers, customers, and sales, aiming for 30% or higher conversion rates while fully GDPR compliant.
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