Retail
Increase sales and customer engagement by leveraging the power of AI-enabled applications
Overview
Sirma’s Perspective on the Retail Landscape
Sirma explores the impact of technology on various types of retailers, from fashion to electronics, highlighting its substantial role in the economy. We offer innovative applications and platform solutions tailored to each retailer’s unique needs, incorporating recommendation systems to enhance cross-selling and up-selling.
We utilize NLP, NLD, NLQ, and AI technologies to create a comprehensive solution for your business across all our software implementations.
Expertise
Turn customer data into business value
Leveraging expertise in customer intelligence, Sirma empowers retailers to transform customer data into valuable insights. Our solutions seamlessly integrate and analyse real-time data from both online and offline customer activities, unveiling deep insights into behaviour, patterns, habits, and motivations. By centralising transaction processes in a database and employing semantic technologies, Sirma provides retailers with a comprehensive 360° view of their operational environment. This enables precise targeting and communication through various analyses, enhancing overall business understanding and strategy.
We help you capture highly engaged customers via API applications and the concept of multi-channel cognitive commerce, which enables companies to utilize all their marketing mediums with tailored offers. With Sirma’s expertise in researching consumer behavior in real-time, we can focus on providing a consistent customer flow across all retail channels, capturing clients with the most relevant personalized content when they are browsing or shopping.
Products & Services
We provide insightful guidance in shaping clients’ overall IT strategy.
Sirma excels in building outstanding e-commerce enterprise software and vertical solutions that address all the needs of the retail industry. Our expertise extends to leveraging chatbots and natural language queries for data exploration and knowledge extraction, implementing e-commerce and omnichannel capabilities, and mobile experiences.
This empowers businesses to navigate the intricacies of data, enrich client experiences, generate new revenue streams, and foster innovation.
e-Commerce Platform Development
The responsive web shops we develop are fully integrated with existing ERP, CRM, Data Migration, Warehouse Systems, Marketing Tools and any other third-party platforms. They are easily managed with a product catalogue and CMS for text, images and video.
Mobile App Development
We create optimized mobile applications for Android and iOS (Native) with a focus on personalized selection based on the location of the customer, Single Click Payments functionalities, as well as automation for notifications by email, social networks, and push notifications about a reminder, inform or with an appeal to action in loyalty programs.
Consulting
Our services include strategy and architecture planning, technology design, and selecting suitable technologies and solutions. We also provide information about existing platforms and applications and demonstrate the capabilities of Sirma's AI-powered solutions.
Grow your business by monetizing data
Products & Services
Melinda Conversational AI
Multipurpose sales and customer support chatbot, serving as a virtual assistant for automated proactive interaction with your customers.
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Loyax
Loyalty management enterprise-grade platform enabling data-driven customer retention, attraction and engagement.
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Salexor
Salexor is a real-time sales software that boosts immediate interactions with the right website visitors, converting traffic to leads. The ultimate tool you need for website sales increase.
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Ada Mall Loyalty Club Drives Sales Increase and Accelerates Customers Engagement
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Transform your business
Sirma offers the most advanced suite of AI applications for complex manufacturing, logistics & consumer products.
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