The rise of the intelligent store is reshaping the retail landscape, with artificial intelligence (AI) playing a pivotal role in this transformation. By optimizing business processes and creating hyper-personalized customer experiences, AI is vigorously transforming operations and shopping experiences. Driven both by technological advances and competitive pressures, retailers need to start adapting to the new reality.
The Challenge
No matter if browsing online, engaging through a brand’s app or visiting a brick-and-mortar store, modern consumers now expect seamless, personalized shopping. Hence, retailers are increasingly confronted with the challenge of offering integrated multi-channel customer journeys with many frictionless touchpoints. This, however, requires real-time data analysis and advanced AI insights to respond to and anticipate evolving consumer preferences.
Additionally, with the advent of digitally native players such as TEMU and SHEIN, the competitive landscape has become even more dynamic. Those brands rapidly capture market shares by pursuing aggressive price policies with strong data-driven and mobile-first approaches. Thus, more than ever, traditional retailers need to embrace cutting-edge technology to remain relevant, build loyalty, and drive long-term growth. Luckily, the intelligent store is here, and it is here to help.
Opportunity for Retailers
Sirma’s Approach
With AI at the core of its strategy, Sirma empowers retailers to streamline operations, boost sales, and maximize revenue potential. It addresses some key retailers’ pain points by offering AI-powered solutions to help businesses transform customer data into valuable insights, streamline operations, and perform predictive analytics.
These solutions are suitable both for small retailers and large-scale enterprises—including those with multi-channel presence—enabling businesses to monetize customer data better, automate business processes, and unlock new revenue opportunities. Ultimately, they help brands earn a new competitive edge by building intelligent stores, enabling smarter decision-making.
Key offering
Sirma’s advanced AI-driven technology untaps retailers’ potential in:
- understanding customer behavior through enhanced data analytics;
- ensuring personalized shopping experiences by optimizing key customer touchpoints;
- reducing costs and boosting efficiency by process automation;
- strengthening customer acquisition and retention with AI-driven strategies;
- increasing sales by driving repeat purchases, enabling instant conversions, and providing purchase insights.
Technological proposal
Sirma’s AI-powered solutions are tailored to meet each retailer’s unique needs, ensuring consideration of its exclusive requirements and business goals. From enhancing multi-channel customer loyalty with Loyax to monetizing website visits in real-time with Salexor, these tools assist sales teams in customer acquisition and retention. Further, the AI-driven search engine optimizes online shopping experiences, while the AI-based chatbot advances customer service. Each solution may be integrated individually or combined. Altogether, they empower retailers to transform their businesses into intelligent stores, leveraging AI technology to gain a competitive edge.
Loyax
Loyax is an award-winning software platform designed to create and manage multi-channel loyalty programs that go far beyond traditional discount codes and digital cards. It leverages AI to analyze in-depth customer behavior data from different sources and adapt offers accordingly. In addition, Loyax enables seamless promotion through targeted marketing campaigns. It supports the whole process of engaging customers from one single place, thereby cutting costs.
Recent accomplishment of our technology
During the pandemic, Ada Mall Belgrade launched the Ada Loyalty Club, a fully integrated mall loyalty program powered by Loyax. “Ada Loyalty Club”, which utilizes a personalized app and an online loyalty store, achieved remarkable success by enhancing the shopping experience through technology. According to a recent article by Retail SEE Group, the shopping Center Manager of Ada Mall shares that the mall’s Net Operating Income in 2024 was 40% higher than in 2019 (pre-COVID). This exceeded its 2024 financial forecast by double digits, thanks to six years of steady growth in sales and footfall. The success comes from data-driven tenant mix adjustments guided by global consumer trends and insights from customer surveys conducted through the mall’s loyalty program. With nearly 50,000 cardholders, the loyalty program accounts for 12% of the mall’s turnover. Loyax’s technology has created a seamless and engaging loyalty experience, driving customer retention and satisfaction.
Salexor
Salexor is an intelligent real-time software solution that analyzes and transforms website traffic into conversations, e.g. subscribers, leads, and customers. The technology significantly backs up customer acquisition and enables real-time monitoring of visitor behavior. It uses a proprietary algorithm to evaluate anonymous visitors by achieving 30% or higher conversion rates. The software tracks visited pages and enables immediate communication with the customers who have landed on the webpage via different channels. As a result, it monetizes website visits, facilitates the sales team with actionable insights and strengthens digital and omnichannel offerings. Despite its functionality, it remains fully GDPR compliant.
AI-assisted search & AI chatbot
The AI-powered self-learning search tool is another intelligent solution for ensuring highly personalized shopping experiences, which may be seamlessly integrated into existing search engines. With its help, online store customers can find what they are looking for faster and more efficiently. By taking advantage of speed, which can be a decisive factor in purchase decisions, it naturally boosts conversions and drives sales.
To further elevate the shopping experience, the intelligent search engine can be paired with an AI chatbot, currently being enhanced with advanced voice recognition capabilities. This innovative tool will soon simulate conversations with store attendants, offering customers a hyper-personalized and tailored interaction. Multilingual technology ensures that every shopper can engage in their native language—fostering a more intimate and inclusive customer experience.
Why Choose Sirma
Through its more than 15 years of expertise in retail, Sirma aims to act as a technological one-stop shop for customers, providing both cutting-edge technology solutions and focused consulting services. Its core services in the sector include innovative software development, revenue operations (RevOps), IT strategy consulting, ecommerce and mobile app development, and proprietary product integration. By partnering with Sirma, retailers can grow and develop an intelligent store, letting them stay ahead of the game.
