How LOYAX helped HAS Fast Food to:
- Introduce an Innovative Loyalty Program
- Increase Customer Visits
- Boost Sales
- Improve Overall Customer Experience
The Challenge
HAS is one of the leading fast-food restaurants in Serbia. The restaurant was looking for an innovative loyalty solution in order to increase customer loyalty, gain valuable customer insights and improve customer experience.
Build A Loyal Customer Database
LOYAX helped HAS Fast Food to launch a data-rich loyalty program, based on QR customer identification system. Customer identification is enabled via a mobile app and a physical loyalty card.
Track Customer Behavior
LOYAX has helped HAS fast food to get a detailed picture of their customers and track customer behaviour within the restaurant.
The main reports utilized by the restaurant include:
- Customer Spending
- Average Receipt Amount
- Customer Visits
- Preferred Products
- Demographic Data
- Points Collection and Redemption
- Comparisons Reports
- Customer Segmentation
Having access to such customer insights and the tools to segment and target certain groups of customers, HAS Fast Food was able to provide added value for their customers and influence customer behaviour in the desired direction.
LOYAX helped HAS Fast Food to get a detailed picture of customer buying habits, identify shopping trends and adjust their offers accordingly. Consequently, the restaurant was able to improve its brand positioning, uplift sales and generate profit increase.
LOYAX enabled HAS’s marketing team to manage diverse marketing campaigns via the platform. The restaurant approaches its customers via email, push and Facebook campaigns, supported with advanced segmentation mechanisms. Thus, the restaurant was able to compare campaign performance across different channels and optimize their marketing strategy according to customer preferences.
HAS customers enjoy a superior customer experience, rewarding every purchase within the restaurant. They can also benefit from exclusive offers and targeted promotions, tailored to their previous purchases.
We utilize LOYAX to the fullest and our business has measured a significant growth (almost 25%) in less than six months! HAS Serbia
