Three Sirma experts have been appointed to AI Hospitality Alliance (AIHA) workstream committees, helping develop the frameworks and standards that will shape the future of AI across hospitality.
Sirma Travel & Hospitality has been appointed to three AI Hospitality Alliance (AIHA) workstream committees, joining leading hospitality technology providers and industry experts working together to define the future of artificial intelligence across the global hospitality ecosystem.
The AIHA is an independent, vendor-neutral industry initiative dedicated to advancing the understanding, responsible adoption and collaborative development of AI across hospitality. Bringing together technology providers, hospitality leaders, researchers and academics, the Alliance provides a neutral forum for developing practical frameworks, technical standards and best practices that will support the next generation of hospitality technology.
Representing Sirma Travel & Hospitality on the AIHA workstream committees are:
These committees bring together specialists from across the hospitality technology ecosystem to develop the blueprints, protocols and architectural guidance that will support interoperable, secure and scalable AI adoption throughout the industry.
Sirma joins an exceptional group of hospitality technology leaders contributing to the Alliance, including organizations such as Apaleo, Cloudbeds, Cendyn, Lighthouse, RMS Cloud, Canary Technologies, FLYR Hospitality and others, alongside leading hotel groups, global technology companies and academic institutions. Many of these organizations are already trusted partners and clients of Sirma, making the opportunity to collaborate on the future direction of hospitality AI particularly significant.
Darko Bosancic, SVP Travel & Hospitality, stated:
AI will only deliver its full potential if the hospitality industry builds it on shared standards and open collaboration. We’re proud to contribute alongside many of the organizations shaping the future of hospitality technology and bring the practical experience we’ve gained through Sirma.AI Enterprise and our growing portfolio of hospitality AI solutions. This is an opportunity not only to contribute to the industry’s future, but to help ensure it’s built on frameworks that work in the real world.
Combining decades of hospitality expertise with enterprise AI, Sirma Travel & Hospitality is building the next generation of AI-powered hospitality solutions through Sirma.AI Enterprise. From intelligent AI agents and enterprise orchestration to bespoke AI solutions, the company helps hospitality technology providers and hotel groups unlock the full potential of AI across increasingly connected technology ecosystems. By bringing that practical experience to the AIHA workstream committees, Sirma is helping ensure the industry’s future standards are shaped not only by vision, but by real-world implementation.
