As of April 1, 2025, Sirma Group Holding AD (Sirma), a leading software developer and technology solutions provider, has become an Apple Authorized Reseller for business users and public organizations in Bulgaria. This opportunity will allow Sirma to directly offer the full range of Apple’s innovative products to business customers (B2B) and government (B2G) across Bulgaria. This new partnership (as part of the Device Enrollment Program (DEP)), underscores Sirma’s commitment to providing high-end technology devices to enterprises, small and medium-sized businesses (SMBs), and public sector organizations.
Sirma will offer all Apple products, including the latest Mac, iPad and iPhone models, as well as accompanying accessories. The primary focus of our product offering will be the full Mac range, encompassing all its variations: MacBook, MacBook Pro, MacBook Air, iMac, Mac Mini, Mac Studio, and Studio Display. Featuring the revolutionary power of Apple chips, superfast SSD and stunning displays, they deliver performance on an unbeatable level.
Our dedicated team of certified professionals is prepared to provide expert advice and customized solutions to meet the unique needs of B2B customers and public institutions. By partnering with Sirma as the Apple Authorized Reseller, business customers can request a range of devices and hardware configurations that are pre-configured by the manufacturer with all the necessary settings and applications precisely specified by the customer. This achieves a streamlined, easy, fast, and secure way of deployment within the organization. Orders under the DEP program and sales of products from Sirma, as the Apple Authorized Reseller, are intended only for business users and public institutions as end customers.
Apple provides limitless possibilities for every company, organization and employee. All products are designed to be user-friendly and easy to use, enabling everyone to achieve results with ease. Working with them doesn’t require extensive technical knowledge, as Apple focuses on functionality, speed, and productivity rather than complexity.
“We are excited about opening this important chapter in our business development and will work with ambition to expand our service offerings to the enterprise segment with cutting-edge Mac, iPad and iPhone models. Offering Apple’s range of products and the DEP program, we will focus on providing expert assistance to help our business customers develop, increase productivity, and achieve success. We will propose customization options for configurations and parameters to meet the requirements of all business and institutional users,”
shared Rosen Marinov, Senior Vice President of System Integration and Hardware at Sirma Group Holding JSC.
He added,
“Our agreement to become an Apple Authorized Reseller demonstrates our commitment and expertise in providing world-class products and services of the highest quality to our customers. We are excited to expand access to Apple’s innovations by assisting businesses and government institutions in Bulgaria. Our goal is to help these organizations work more effectively, productively, and satisfactorily with Apple products that millions of consumers around the world rely on daily to achieve their goals and enjoy an exceptional experience.”
Part of Sirma’s obligations is the strict enforcement of Apple Authorized Reseller standards, ensuring that business customers receive the best possible devices and experience. The Sirma team undergoes continuous training to stay up-to-date with the latest Apple technologies and solutions, providing the most suitable trade-in offers and configurations for business users. Our goal is to provide seamless integration of Apple products into our customers’ operations, thereby increasing their productivity and efficiency.
For more information about B2B sales and contacting Sirma as an Apple Authorized Reseller for business customers, please visit Email: apple@sirma.com, Tel: 02 976 83 01
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services, including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
