Notos Bulgaria and Sirma collaborate to implement unified commerce platform

Notos Bulgaria has selected Sirma to implement a unified commerce platform as part of its digital transformation strategy

Sirma CI, specialized in business and software consultancy for the retail industry, collaborates with Notos Bulgaria to build a digital distribution platform in line with the company’s business growth plan for 2021. The global trends in the retail industry account a sharp surge in e-commerce, accelerated by the restrictions imposed by the governments around the world and continuing shifts in consumer shopping preferences.

This unified commerce platform will boost not only on-line sales but also will enhance communication via multiple digital channels while delivering superior customer experience. The solutions of Sirma CI help retailers to undertake overall digital transformation, implementing top-notch software, enhanced with AI capabilities, predictive analytics and chatbots, built around the core Loyax platform.

The platform enables collection and analysis of information about unified commerce and customer behaviours. It provides analytical and communication tools for increasing revenue, building in-depth and more productive relationships. The ultimate goal is to utilize data silos via customer intelligence capabilities, create insights, patterns and analyses, and monetize the overall investments of retailers.

Selecting a technological partner was a crucial step for us in the evaluation process, as it has required to indebt knowledge of the retail business and consumer behaviour, excellent understanding of retail market dynamics as well as fast reaction to what we needed. By launching our digital retail platform, we expect to achieve up to 25-30% increase in revenue, which should, in fact, even outperform our current instore beauty product sales volume. COVID 19 pandemic had forced all players on the market to rethink and reshape their marketing and sales strategies. But we are determined to respond faster to our customer needs and thus provide sublime customer satisfaction.”, commented Ognian Maldenov, Executive General Manager at Notos Bulgaria Ltd.

We are delighted to be selected by Notos Bulgaria to be a trusted technology partner through their digitalization transformation journey. With more than ten years of international experience in the retail business, Sirma has both the capabilities and knowledge to support retail chains to continue to grow amid turbulent times such COVID 19 pandemic.”, added Bogomil Iliev, CEO of Sirma CI, part of Sirma Group Holding.

About Notos Bulgaria

Notos Bulgaria Ltd is the owner of Prettyshop stores and is a part of Notos Com Holdings S.A. The latter is one of most historic and largest fashion and beauty chain stores in Greece. Established in 1994, Notos Bulgaria is the exclusive importer and distributor the official beauty brand representative for Bulgaria of the brands CHANEL, Dior, Givenchy, Versace, BVLGARI, Moschino, Missoni, Issey Miyake, ELIE SAAB, Narciso Rodriguez.