With the emergence of omni-channel experience it has become more difficult to identify a specific customer across the variety of touchpoints (e.g. in-store shopping, e-/m-commerce, social media). Therefore, it is harder to provide a consistent experience, personalization and consumer engagement, based only on past buying preferences and shopping behaviors.
MarketVidia™ is a platform that integrates facial recognition, marketing analytics and loyalty management software. MarketVidia helps retailers in addressing such issues, obtain a 360 customer view and improve customer experience.