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- Products - Learn how Sirma's products ensure ultimate digital transformation through technology, providing robust products features and excellent customer experiences
- Customer Intelligence / Loyax Loyalty Platform - Loyalty platform which allows businesses to easily organize loyalty programs, campaign, loyalty cards, mobile loyalty app and omnichannel communication.
- Company / Management - Our management team comprises of highly experienced and skilled executives focused on delivering shareholder value. Find short information here.
- Company / Awards - Sirma is proud with its successful development, numerous business accomplishments and multiple professional awards.
- Success Stories / Souperstar starts redeeming rewards - Customer loyalty is a primary strategic objective, and marketing is strongly focused on it. We are aware that brand reputation is a significant factor in keeping customer loyalty and push companies to seek innovative ways to increase the equity of their brands.
- Success Stories / HAS Loyalty Program - LOYAX enabled HAS’s marketing team to manage diverse marketing campaigns, and compare campaign performance in different channels and optimize marketing strategy
- Success Stories / Galleria Loyalty Club - How Loyax helped Galleria Shopping Malls to implement a tenant-independent loyalty program. How to get a detailed picture of customer buying habits, identify shopping trends and adjust their offers accordingly.
- Success Stories / Use Case METRO Cash & Carry - How Sirma leverages the gameful experiences in a completely different context and engage the customers in a more appealing way.
- Insights and Webinars / Is Loyalty Important In Banking? - The article is about the importance of customer loyalty for banks in the new pandemic reality, where digital financial services and cashless transactions have dominated, rather than traditional relationships.
- Newsroom / Unified commerce for digital transformation in Retail - The platform enables collection and analysis of information about unified commerce and customer behaviours. It provides analytical and communication tools for increasing revenue, building in-depth and more productive relationships.
- Newsroom / Sirma Celebrates 25 Years - Sirma Group, one of the largest Bulgarian IT groups, turned 25 years in 2017. Sirma creates AI-based software products and business applications.