Modern retail industry is focused on customer experience and engagement. Both merchants and customers enjoy benefits of omnichannel trade and communications, which in turn provide retailers with plenty of data for on-line habits and preferences of their clients. On the other hand, the vendors have incomplete knowledge about the off-line customer behaviour. To close the gap, they seek in-store marketing solutions aiming to exceed customer expectation and improve personal engagement with brands.
Our cognitive marketing platform uses computer vision technology for face detection, age, race and gender recognition. Combined with a powerful loyalty system and analytics tools, the platform allows retailers to gather and process data, available before only to the on-line counterparts. We utilize AI technologies in order to maximize the ROI in marketing activities.